Cardboard Castles and Other Amenities...

I am really interested in using different forms of cultural action to help build better communities. Communities are a vital social model, allowing us to tackle problems beyond the ability of individuals with the focus of a defined (usually relatively small) group of people. How do the arts and cultural work in general help communities grow more sustainable futures? If you have a cool website or project or your own ideas on these subjects please let me know.

Wednesday, July 12, 2006

Service Branding: It is About the Hole Not the Drill

One the keys to building sustainable communities is redefining the unsustainable social norms. The emphasis on personal ownership is one such problem. Instead, many people have talked about product-service-systems, which are models for sharing different kinds of equipment. So instead of every house hold owning their own power drill (which on average are only used 20 minutes in their life time) a community will own a power drill, allowing members access on an as-needed bases. One of the problems to this is the connection of ownership and status (you haven’t really made it till you own the drill.) Alex Steffen (yes my brother) wrote a really interesting post for on the branding of services (convincing the public they only need to drill a hole, they do not need to own the drill). It is worth checking out.



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