MTV... Meet the Green Generation
Here is another sustainability for dummies site brought to us from the makers of Next and Yo Momma. MTV initiated a 12-step anti-global warming campaign:
Are you ready to commit to changing? Join Break the Addiction's 12-step, 12-month action plan for fighting global warming and the effects of overconsumption in your environment and your world. Each month, learn new ways to make a big impact.
The information is all pretty basic, but does provide simple tools for reducing one’s environmental impact. There’s everything from a full house diagram with suggestions for reducing energy consumption to a NRDC overview of renewable resources.
Again this is all pretty basic, but it is encouraging to see sustainability entering the main stream more and more. As an artist this is exiting because it paves the way for the more complex environmentally conscious art to be understood and appreciated by mainstream audiences. The more people who understand the basics of sustainability, the less time artists and other cultural creators have to spend educating people on basics. Thus leaving them more energy to illustrate and comment on the complex nature of the environment and our relationship to it.
(Thanks Worldchanging!)
Labels: Worldchanging
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